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Networks have strong showing during busy sports weekend


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Networks have strong showing during busy sports weekend

Fans who had been starving for live sporting events had their appetites somewhat sated last weekendBy JOE REEDY AP Sports WriterMay 19, 2020, 10:51 PM4 min read Fans who had been starving for live sporting events had their appetites somewhat sated last weekend. Network executives knew the first weekend with multiple live events would draw…

Networks have strong showing during busy sports weekend

Fans who had been starving for live sporting events had their cravings somewhat sated last weekend

By

JOE REEDY AP Sports Writer

May 19, 2020, 10: 51 PM

4 min read

Fans who had actually been starving for live sporting events had their hungers somewhat sated last weekend.

Network executives knew the first weekend with multiple live occasions would draw great numbers but for one of the most part they went beyond expectations. The Bundesliga’s return drew record numbers on Fox Sports 1, Saturday night’s UFC card on ESPN was one of the top shows on cable and Sunday’s NASCAR race on Fox was the most-viewed non-Daytona race in three years.

” It was enjoyable being able to enjoy whatever and not knowing what was going to occur. The advantage is people can see a bit of the pieces of the sports world being able to restart,” stated NBC’s Mike Tirico, who called Sunday’s TaylorMade Driving Relief exhibition match.

ESPN dominated the weekend. According to Nielsen, the network won Sunday night’s cable television ratings with the last 2 episodes of “The Last Dance,” while Saturday’s UFC Battle Night card was the third-most seen program on cable, averaging 1.20 million. Saturday’s card was the eighth-most viewed UFC telecast on an ESPN network given that the network began airing bouts last January.

It was likewise the second-most viewed ESPN Battle Night. The record stays 1.5 million for the first card aired last February.

Bundesliga games on Fox Sports 1 published their finest numbers on the network because it started airing the German expert soccer league in2015 The Bundesliga is the very first of Europe’s first-division soccer leagues to resume play.

Saturday’s matches balanced 365,000 viewers while Sunday’s video games, which featured seven-time champion Bayern Munich, averaged 361,000 Fox Sports Elder Vice President Michael Mulvihill stated that is a 725%boost over the last Bundesliga match on FS1 prior to the shutdown.

It is likewise just the 2nd weekend this season that Bundesliga matches were viewed by over 100,000 fans on Fox Sports 1.

” What we have actually seen over the last 6 weeks is that whenever a fan has been given the opportunity to show how much they miss out on live sports, they have. The appetite is incredibly strong,” Mulvihill said.

Fox’s strong weekend continued with the NASCAR race at Darlington, South Carolina, balancing 6.32 million. It was the most-watched race beyond the Daytona 500 considering that the March 2017 race in Atlanta.

Having a late afternoon East Coast window and shelter-in-place procedures still in place led to audience increases over 100%in Los Angeles, San Francisco, Chicago and Philadelphia.

NASCAR could continue to see big audiences over the next 2 weeks. The race Wednesday night at Darlington will be on FS1 and Sunday’s race at Charlotte will be the first huge sporting event to take place on its regularly arranged date in over 2 months.

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” We’re positive to see what the numbers will be over the next couple weeks. It may be six or more weeks where NASCAR has the stage to itself,” Mulvihill stated.

What motivates Mulvihill a lot more is that Fox’s NASCAR rankings are down only 2%from in 2015.

NBC Sports Group said TaylorMade Driving Relief on Sunday balanced 2.35 million viewers across all platforms, which included NBC, Golf Channel and NBCSN in addition to the network and PGA Tour’s streaming apps. The network stated the broadcast was on par with final-round occasions on CBS (2.32 M) and NBC (2.35 M) aired last spring.

Tirico said the emphasize for him was seeing the golf enthusiasts in shorts and bring their own clubs as the team of Rory McIlroy and Dustin Johnson beat Rickie Fowler and Matthew Wolff.

The golf and NASCAR broadcasts likewise showed what challenges could lie ahead for network teams over the next number of months. Tirico anchored the golf coverage from his house in Michigan, while Mike Joy and Jeff Gordon called the NASCAR race from Charlotte. NBC had a set of on-course press reporters while Fox had just one pit reporter at Darlington.

With commentators spread out over the country, the very first hour of broadcasts can be tough.

” The TELEVISION audience is going to understand hold-ups and glitches. We found out a lot, however, which should help over the next couple months,” Tirico stated.

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Follow Joe Reedy at www.twitter.com/joereedy

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More AP sports: https://apnews.com/apf-sports and https://twitter.com/AP—Sports


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